E-mail sent to Psychology panel expert

Dear Meghan H., 

Hi, this is Rebekah Lan, thank you so much for agreeing to be my panel expert on Psychology for my Research and Development class. We were to locate a problem, conduct research, and come up with a solution based on our findings. In the city of San Francisco, we aim for zero waste; landfill diversion and avoid use of incinerators. According to SF Environment, we have exceeded our goal of zero waste over 75% by 2010 and hope for 100% by 2020. We do have the three bin system separating our trash from compost, recycling, and landfill. However, some there is the matter of the practice not being put into place which can be due to the lack of awareness of the ideal that is zero waste. 

I am curious as to what your thoughts on the following:  

Why do you think despite having three distinguished bins, accompanied with examples, and even a demonstrative video still causes some consumers to ignore them even when they’re not in a rush? 

Do you think that if more people were aware of what “zero waste” is, would it encourage them to adapt to such a lifestyle if feasible? Or would it have to be mandated to be more effective? 

Thank you so much for your time. I look forward to hearing from you.

~Rebekah Lan