Friday, July 20, 2012
E-mail sent to Psychology panel expert
Dear Meghan H,
Hi, this is Rebekah Lan, thank you so much for the previous e-mails. I would like to request your aid once again.
I conducted a survey and I have found that 2/3rd of participants ranged from not aware to “sort of” having an idea. In addition, pictures were the most effective in communicating, and that close to the example labels, word of mouth is how they learned. Knowing this, I have came up with four solutions of which I would greatly appreciate your input on.
1) Color coded trash with symbols.
A user has followed up with my survey saying how difficult it is to sort trash and it would greatly help if the materials were the same color as the bin they are supposed to go to. Some things are already labeled properly or even have the recycle logo on it to indicate if where it would go but it is not necessarily the case always and from my observations, there is a common mistake of recycling a compostable paper cup with its recyclable lid and straw or vica versa. So perhaps if it was merely color coded, it would be effective along with the color distinguished bins.
2) Idol-based posters
Basing this on the survey result of “word of mouth” being one of the methods of how people learned how to sort trash, I felt something that would catch a person’s attention easily and stick with them would be effective. The main purpose of this is to simply get the words of “zero waste” out there and into people’s minds so that they would ideally do some personal research of their own or be more conscious of what they’re doing in regards to sorting their materials.
3) Flash/App/Smartphone game
A smartphone video game entitled “Sort It!” that, as the name suggests, meant to educate and to enjoy.
4) Clay-based animation
This solution is in hopes to educate and entertain. The inspiration for it was School House Rock’s Conjunction Junction with a catchy song. Along with a jingle, there would be a simple animation of a character would be sorting trash. The whole idea behind this is to simply get the awareness of it along with a simple demonstration. It also falls in the theme of the whole eco-attitude what with the use of clay, an earth based product.
I look forward to your response and thank you so much for taking the time to read this. Thank you.
~Rebekah Lan
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