Meeting with Cathy B.

First discussion with marketing panel expert, Cathy B. Notes transcribed: 

• (Bins) are confusing for some people and pictures help. 
• Metreon food court have no signs
• Would help if all restaurants are in conversation with each other. Some have materials that are corn based. 
• Its a communication issue. 
• Time how long they stare at the label (if at all). 
• (Your solution) can't be confusing and should focus on pictures which are universal. 
• If materials were color coded, there is the issue of brands. 
• Check bin placement quality. 
• Are the employees educated? Do people ask? 
• (For survey) ask what made it it easy? The pictures, words? Word of mouth? Did they pick it up from somewhere? 
• Do they do it at work? 
• Are you from the Bay Area? 
• Do you generally sort? 

Notes taken during session with Cathy (first two from the left), General notes for class (right)