- Two key components:
- Comparative, acknowledge whats out there. Is it suitable for audience?
- Inspiration.
- Cite research/comparatives.
- Identify depth of research.
- Stage and substantiate what you're doing.
- Momentum, expectation, step by step
- PSA, promotional shown at orientations.
- Scope of limitations: obervations
- Show a vector image/finished product.
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